Work · Princess Garden Roses
Marketing and communications for a Japanese rose house.
Princess Garden Roses is a Japanese garden rose brand, bred over generations and grown under license by a small group of selected farms. Its buyers are wholesalers, floral designers and the people planning weddings and events. We have led their marketing and communications since 2021, and in September 2026 we redesigned the website around them.
- Role
- Embedded marketing & communications lead · Creative direction · Website admin & SEO
- Platform
- Squarespace, redesigned in place
- Catalog
- 21 varieties, every page rebuilt
- Ongoing
- Marketing & communications since 2021
The engagement
What we run for them.
A brand sold through growers and wholesalers has to speak to the trade and to the bride at the same time. Holding both is the job.
- Marketing & communications directionSetting what the brand says and where it says it, across trade and consumer audiences.
- Messaging & positioningA rose house selling through licensed growers needs its own voice, separate from the farms that grow it.
- Creative directionOver the imagery, the copy and the consistency of everything that carries the name.
- WebsiteThe 2026 redesign, then day-to-day updates, new varieties and seasonal changes.
- Analytics & Search ConsoleSet up, monitored, and read properly rather than quoted at face value.
- SEOTechnical and on-page work so the varieties can be found by the people searching for them.
The home page
Before and after.
The redesign went live in September 2026. Drag to compare.
Page by page
Every page was redrawn.
Five of them below, each shown at the same depth before and after. The twenty-one variety pages were rebuilt to match.
Previous build captured 14 September 2026. Current pages captured 18 September 2026.
What happens next.
The redesign went live in September 2026, so there are no results to report yet. What there is, is a proper starting line. We captured the previous site in full before the rebuild: every page, all 21 varieties, the copy, and the analytics the old platform held. None of that survives a redesign on its own.
Search Console is connected and reporting, so performance is measured from launch forward. When we do publish figures, they will be read against where visits come from rather than the headline total, because a brand that sells into particular markets is not served by traffic from outside them.
Taking the baseline before the work starts is part of the work. Without it there is nothing honest to compare against later.
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