Work · The Permanent Method

One long page, rebuilt as nine.

The Permanent Method trains permanent makeup artists in Minneapolis. We took over a site built elsewhere, rebuilt it on hosting the studio owns, and sorted out the email and configuration issues that came with it.

Role
Redesign · Rebuild · Migration
Platform
WordPress and Elementor, rebuilt on DreamHost
Structure
One page became nine
Ownership
Hosting, domain and licenses now the client's

Everything was on one page.

The site we took over was one page you had to scroll through about thirty screens to reach the bottom of. Courses, curriculum, licensing, the instructors, the FAQs and the booking dates all lived on it, reached by scrolling. Because none of them had its own address, none could be linked to directly, found in search on its own, or sent to a prospective student by itself.

The same content, given somewhere to live.

Every page below is shown at the same scale, so the heights compare directly.

Before

One page

The previous Permanent Method site, one page about thirty screens long
About thirty screens

After

Nine pages

The Permanent Method Home page
Home
The Permanent Method Courses page
Courses
The Permanent Method Curriculum page
Curriculum
The Permanent Method Licensing page
Licensing
The Permanent Method About page
About
The Permanent Method FAQs page
FAQs
The Permanent Method Contact page
Contact
The Permanent Method Privacy page
Privacy
The Permanent Method Refunds page
Refunds

Each one has its own address, its own title and its own place in search.

What the survey turned up.

We survey a site before migrating it, because the things that matter most are usually the ones you cannot see on the page. This one had an email problem. The contact form sent from a misspelled domain, and the domain's SPF record authorized no sender while its DMARC policy was set to reject. Together that meant inquiry mail had little chance of arriving. For a business that takes bookings through its website, that was the first thing to fix.

The survey also listed the smaller things worth settling during a move: an admin address pointing somewhere other than the client, a timezone set as a raw offset rather than Minneapolis, blog-style permalinks on a site with no blog, fourteen absolute links to the old staging domain, and a footer credit to update.

What we did.

We rebuilt the site on hosting the client owns, split the single page into nine, and migrated every asset. Email authentication was set up properly, so the domain now authorizes its real senders and the reject policy protects the brand instead of blocking it. The client owns the hosting, the domain and the licenses.

Today.

The design carried over largely intact. The work was in the structure underneath it.

The Permanent Method home page today
The Permanent Method before the rebuild
Previous build Today

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